Bernard Kee leads STR’s South East Asia region primarily focused on hospitality-related development, providing partners with regional perspective to make informed planning decisions. He has a wealth of experience in people management, developing businesses, building robust strategic partner relationships. Bernard started his career in the financial sectors before moving to tourism related industry. He has been in key roles with airlines, hotels and online travel businesses for over 13 years. He specializes in hospitality data analytics, finding the story behind all those figures, online travel marketing and distribution and providing insights to industry partners for their revenue strategies. Much of his online travel career was with Orbitz Worldwide Corporation. Bernard holds post-graduate diploma marketing and a degree in media management & communications. He is based in the Singapore regional office for Asia Pacific. On free days, Bernard loves whipping up delicacies tasted on his travels in his home kitchen and he’ll work off the excess by racing in triathlons.